Nissan's innovative display at the 2013 North American International Auto Show (NAIAS) in Detroit will offer visitors a multisensory experience, the Japanese automaker announced.
The multilevel stand will showcase vehicles in a unique way, including a concept that will make its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. An amphitheatre-style platform will occupy centre stage, while an interactive "Innovation Wall" powered by Xbox Kinect technology will communicate Nissan's brand story.
Similar to luxury hotels and retailers, Nissan's display area will also appeal to the senses of sound, touch and smell. Special scents and music will be carefully choreographed to create a subtly different vibe and energy for morning, mid-day and evening.
The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013.
The multilevel stand will showcase vehicles in a unique way, including a concept that will make its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. An amphitheatre-style platform will occupy centre stage, while an interactive "Innovation Wall" powered by Xbox Kinect technology will communicate Nissan's brand story.
Similar to luxury hotels and retailers, Nissan's display area will also appeal to the senses of sound, touch and smell. Special scents and music will be carefully choreographed to create a subtly different vibe and energy for morning, mid-day and evening.
The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013.