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Rally: Prodrive drops F1 project to focus on World Rally Championship

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Khatir Soltani
David Richards' Prodrive organization will not pursue an entry for the 2011 FIA Formula One World Championship.

In a press release, the British enterprise explained it would focus its attention on a return to the World Rally Championship for 2011, as well as continuing to expand its Aston Martin racing programme in sportscar racing.

“Taking on the challenge of starting a brand new Formula One team, finding the necessary funding and developing the car from scratch is a massive undertaking and not to be under estimated,” Prodrive chairman, David Richards said.

“As expected, we’ve witnessed the financial and technical challenges that the new teams have faced this year in just getting to the grid, let alone being competitive and whilst I have enormous admiration for their efforts I don’t believe this is an appropriate strategy for Prodrive or Aston Martin to adopt.”

Richards continued: “Our current focus is on Prodrive’s return to the World Rally Championship in 2011 and that alone takes significant resource to design and develop a totally new car. At the same time, we continue to expand our activities with Aston Martin in all categories of sportscar racing, in the USA, Europe and at Le Mans. We also have a full V8 Supercar series to contest in Australia with Ford, which together with further investment in advanced vehicle technologies for road car applications creates a very demanding agenda for the business.”


photo:Prodrive
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
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