From GMM
Energy drink company Red Bull is set to expand its motoring foray beyond the championship winning formula one team.
Autocar reports that the Austrian company owned by Dietrich Mateschitz will use its recent Formula 1 team sponsorship with Nissan's luxury division Infiniti to expand beyond the sport.
Red Bull Racing’s boss Christian Horner is quoted as confirming Red Bull wants to use its "expertise outside F1".
"Red Bull used to be known only as an energy drink company, but now it is recognised as an engineering team. It's a natural evolution for us to get involved in road car engineering," he said.
The first step will reportedly be a co-developed sports adaptation of an existing Infiniti car.
Energy drink company Red Bull is set to expand its motoring foray beyond the championship winning formula one team.
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| Photo: Infiniti |
Autocar reports that the Austrian company owned by Dietrich Mateschitz will use its recent Formula 1 team sponsorship with Nissan's luxury division Infiniti to expand beyond the sport.
Red Bull Racing’s boss Christian Horner is quoted as confirming Red Bull wants to use its "expertise outside F1".
"Red Bull used to be known only as an energy drink company, but now it is recognised as an engineering team. It's a natural evolution for us to get involved in road car engineering," he said.
The first step will reportedly be a co-developed sports adaptation of an existing Infiniti car.
 |
| Photo: Infiniti |