Family conference: Despite this excellent sales incentive, there are at least 25 other competitive sedans in the $25-$35,000 price category. So Saab is trying to use its front wheel drive, turbocharged expertise to haul in such competitors as the Infiniti G35, Lexus ES, Acura TSX, Mercedes C Class, Toyota Avalon, and Volvo's S60 as well as its fellow General Motors products from Buick, Cadillac, and Pontiac. We feel that Saab ranks in the top three of these and its warranty, superior gas mileage, proven safety record, and spaciousness make it a must drive for those willing to listen to the beat of a different drummer.
Saab representatives said that 75 percent of the 9-3's target market is looking for a sedan, not a hatchback. Furthermore, Saab says it has seen a dramatic increase in sales for the 9-5 sedan compared to the previous 9000, which was a five-door hatchback. This may be true, but as owners of the previous model we are hard pressed to warm up to the attractive new Saab's shape and more sporty approach. Even the increased room inside, although the backseat still is a tight fit for a six-footer, is appreciated but not the reason most people are going to buy this model instead of its predecessor. We feel that the sleek, 0.28 coefficient of drag of the body, the hearty feel of the switch gear and wonderful seats are not going to be appreciated unless Saab does more to get its brand name in front of the public. So, we recommend that Saab consider racing this model both on road and off. If they want to shake off the shackles of the utilitarian previous hatchback 9-3 and play up the new models vibrant and fresh looks, the new buyers need to be able to identify Saab as a winner. Finally, if you are interested in a Saab you have to be foolish not too take a long look into the lease deals Saab is offering. Combine this with the four-year warranty and you have yourself miles of very inexpensive motoring.
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