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Special: Racers and luxury wristwatches

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Khatir Soltani
Since the early days of motosport high precision timing equipment was required from to time the laps of the cars, it was therefore not surprising that luxury watch makers have found good ambassadors in race car drivers.

Three-time World Champion Sir Jackie Stewart was the first Formula 1 driver to really market his image and name, and became an ambassador for well known Rolex company.

During his McLaren days, the legendary Ayrton Senna was sponsored by TAG Heuer watches of Switzerland.

We have prepared here a list of race car driver of various categories who are either sponsored by or act as ambassadors for some prestigious watch makers.

Michael Schumacher
Formula 1
Omega Speedmaster Co-Axial Chronograph Schumacher
Omega

Danica Patrick
IndyCar
Tissot T-Touch Danica Patrick
Tissot

Ayrton Senna
Formula 1
Hublot Ayrton Senna
Hublot
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada