Fuel economy is increasingly cited as a reason to reject a new vehicle
While a high retail price continues to be the most cited reason for vehicle rejection (36 percent), an increasing number of new-vehicle shoppers base their purchase decisions on fuel economy. Indeed, the recently released 2006 Escaped Shopper Study by J.D. Power and Associates found that nearly 17 percent of new-vehicle shoppers cite gas mileage as a reason for vehicle rejection -- up from 13 percent in 2002.
