The new Volkswagen Golf Alltrack is great for mountain bike adventures and other action sports. To drive this point home, the German automaker has teamed up with Rooftop Agency to release a short, yet inspiring documentary as part of a new #VWadventure Influencer Campaign.
"This is a very exciting product launch for us!" says Jordan Gracey, Manager, Digital Marketing, Volkswagen Canada. The SportWagen with 4MOTION AWD is a great new addition to our lineup and a great option for active families or weekend warriors who may want to load up the car and find some adventure. The car drives unlike any sport utility or family vehicle out there, but how do you communicate that to audiences? We thought the best way to do this was to find influencers who could test the cars limits, showcase the amazing capabilities, and show that a family vehicle can also be a fun drive!"
The documentary features one the most influential and biggest mountain bike athletes in the world, Cam McCaul. Recently semi-retired from competition, Cam has become the voice of freeride mountain biking as he transitions into the second phase of his professional career. He’s also a father of two.