The online-only First Edition is just one example of Volvo’s revitalized approach to marketing activities.
“We are very pleased, but not really surprised,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “The huge interest in the XC90 escalated to astronomical levels after the world premiere last week.”
He added: “We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Mr Visser. “We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally.”