WHAT COLOR IS YOUR VIBE? PONTIAC ANNOUNCES VIBE'S COLOR NAMES

"Using the Web as the building block of the 'What Color Is Your Vibe?' sweepstakes allowed us to interact with young buyers in a way that's customer-focused, relevant and fun," said Bierley. "In the process, we are initiating Vibe's branding message of individual self-expression, and providing young people with an opportunity to re-think Pontiac." To encourage submissions, Pontiac promised to donate US$1 for each person submitting one or more color names (up to US$25,000 maximum) to My Friend's Place. Since 1988, the organization has been helping homeless youths to empower themselves and take responsibility for their lives. Today, hundreds visit the Los Angeles resource center every week.