source:
cart.com
The Champ Car World Series will have a different look and feel to its
television broadcasts in 2004 after contracting with New York industry stalwarts
Betelgeuse Productions to produce its television package.
A strong force in the television production industry with 23 years of
experience, Betelgeuse has won more than 40 Emmy Awards for its work. One of the
most respected post-production studios in television, Betelgeuse Productions has
a long-standing sports pedigree, having done production work for the NBA and the
NFL including producing the opening for Super Bowl XXVIII. The Manhattan-based
company produces the long-running hit Inside the Actors' Studio with Jim Lipton
for NBC's Bravo Channel and has worked with all of the major broadcast networks.
"This is a very exciting step for Champ Car and we believe that our fans will
enjoy the new innovations that Betelgeuse will bring to the broadcasts," said
Champ Car President Dick Eidswick. "We are very much looking forward to an
entirely new television package, one which will greatly increase our exposure
and introduce many new fans to Champ Car racing."
Betelgeuse Productions is concentrating its years of experience on improving the
viewing experience for Champ Car race fans by focusing on developing compelling
on-track action, better understanding of the drivers, the teams and their crews
throughout the season. Even the fans will be getting in the act during this
Champ Car World Series season.