In an effort to broaden and enhance its licensing reach, the Indy Racing
League has signed an agreement with Licensing Partners International, a leading
sports and entertainment licensing agency
source:
paddocktalk.com
Licensing Partners International, which has offices in Florida, Atlanta, Toronto
and the New York metropolitan area, will assist the league's current licensing
staff in the oversight of the IRL's licensing program.
"We are excited to launch our new partnership with LPI," said Bill Long, vice
president of marketing for the Indy Racing League. "Their success with other
sports leagues, coupled with their integration with the Collegiate Licensing
Company, will provide the resources and relationships needed to take the IRL's
licensing program to a new level of success."
Licensing Partners International counts the PGA Tour and Canadian Football
League among its clients. Licensing Partners International's sister company,
Collegiate Licensing Company, is the world's leading collegiate licensing
agency, and represents more than 200 colleges, universities, bowl games,
athletic conferences, The Heisman Trophy and the NCAA.
"The Indy Racing League is a tremendous addition to the LPI/CLC family," said
Pat Battle, President and CEO of Licensing Partners International and Collegiate
Licensing Company. "With its reputation as an elite sport of speed and skill,
the cutting edge technology used in the cars and by the race teams, and the
international appeal of the drivers, the IRL is poised for good things in the
marketplace."