Rahal Letterman Racing, a leading open-wheel racing team in North America, and Procter & Gamble, one of the world's leading consumer products companies, announced today a partnership, which will promote Procter & Gamble's Secret(R) Anti-Perspirant/Deodorant and Body Spray Collection by utilizing 2005 Indy 500
source: Rahal Letterman Racing The cornerstone of the partnership will see the logo of Secret(R) Anti- Perspirant/Deodorant and Body Spray Collection featured on Rahal Letterman Racing's No. 16 Argent Mortgage/Pioneer Honda/Panoz/Firestone entry of Danica Patrick and on Patrick's race uniform. In addition, Patrick will appear in Secret's marketing campaign. Patrick is the 23-year-old rookie sensation that captured worldwide attention at this year's Indianapolis 500 by leading 19 laps and becoming the highest finishing female (fourth) in Indy 500 history. "We are pleased to join in this marketing partnership with Procter & Gamble to promote its Secret(R) Anti-Perspirant/Deodorant and Body Spray Collection," said Bobby Rahal, who co-owns Rahal Letterman Racing. "We pride ourselves at Rahal Letterman Racing on partnering with like-minded companies that are leaders in their respective fields. To partner Danica, who has become a household name, with an established brand like Secret is an example of the non-traditional marketing opportunities that exist not only with Rahal Letterman, but throughout the entire IRL IndyCar Series." "Secret encourages the spirit of individuality, femininity and strength in women, so this partnership with Rahal Letterman Racing featuring Danica Patrick is a perfect fit," says Michelle Vaeth, Communications Director for Secret. "Danica, as the 2005 Indy 500 Rookie of the Year and a member of the Rahal Letterman Racing team, embodies Secret's feminine strength equity, and is a role model for teens and women."
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