Mayer to head up CART international operations and development. source: CART.com INDIANAPOLIS--Creating the foundation for a key aspect of the strategic business plan of the Champ Car World Series, CART President and CEO Christopher R. Pook announced today the appointment of Timothy A. Mayer, Managing Partner of G3 Communications, Inc. to head up CART international operations and development. Mayer, who most recently was CART's Vice President of Promoter Operations, will head up the operation of 2003 Champ Car events at Brands Hatch, England and at Eurospeedway Lausitz. In addition Mayer will oversee CART's relationship with the Lexmark Indy 300 at Surfers Paradise, Australia along with the development of other overseas events, CART's relationship with international sporting authorities and CART's international television. "While the North American region is the core of what Champ Car is about, our strategy going forward has to recognize that Champ Car is a global brand," Pook said. "With Tim's appointment, for the first time, CART is recognizing that we need to dedicate someone of Tim's experience to that mission." The announcement of Mayer's new appointment comes in conjunction with a list of new promotions and duties within Championship Auto Racing Teams, all of which will be detailed in a forthcoming release. Mayer's background includes six years developing overseas markets with the Champ Car series, including organizing the race in Rio de Janeiro, and producing coverage of the Champ Car series on Brazilian television.
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