Avalanche will also be integrated into the CBS.com web site where consumers can enter a sweepstakes to win an Avalanche. As part of the registration process for the sweepstakes, applicants will be able to interact with a module that demonstrates the functionality of the Midgate design.
For the first time, CBS has made the Survivor series interactive for television. Users of MSNTV (formerly WebTV), UltimateTV and various other enabled set-top boxes will be able to extend their Survivor experience beyond the traditional broadcast. Viewers will receive interactive content and information on their TV to enhance and complement their viewing experience. This is the first time CBS has enabled a sponsor like Chevy Avalanche to be part of its Interactive Television programming.
"We have worked closely with CBS to ensure all Avalanche information is fully integrated within the Interactive TV application," said Steve McGuire, Chevrolet Interactive Manager. "Avalanche demonstrates GM's commitment to being the industry's product innovation leader, and this opportunity to be part of a new innovative communications technology is really exciting for Chevy." Avalanche will be seen in the polling and profile areas where viewers can request additional Avalanche information and also enter the sweepstakes.
"Chevy is extremely excited to be partnered with CBS and the Survivor: Africa television show," stated Waldman. "We believe everyone is ready for a third Survivor series as well as the auto industry's first Ultimate Utility Vehicle — The Chevy Avalanche."
