Lamborghini's black gloss press kit is almost as exquisitely detailed as the car itself. The 4 and a ¼ by 11 and a ½ inch horizontally opening booklet is the ultimate teaser. The first two pages are completely black with the words "First the good news" written in white. Turn the page and a black and white impression of the Roadster's rear fascia and ominous engine ventilation ducts appears with, "We've built an even MEANER Lamborghini" boldly printed to the right.
The next two pages simply show one of the brand's gorgeous 5-hole alloy wheels while the following two have, "We've built a MORE AGGRESSIVE Lamborghini" in the same font with another angle of the concept in black and white. The next two pages show the engine enshrouded in a latticework of tubular structural braces and no writing. A long, low profile shot, still in black and white, stretches across the following pages with, "We've built a MORE EXTREME Lamborghini" in white again.