Will a Korean Executive Sedan Ever Roll in North America?
Hyundai is an automaker on the move. Not only is its own brand succeeding in almost all market segments, it has recently
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| With the purchase of Kia, Hyundai is now in a position to move its own brand upmarket. (Photo: Hyundai Auto Canada) |
This gives Hyundai an intriguing opportunity. Much like Volkswagen has been moving the VW brand upmarket with its extremely high perceived quality interiors and top-tier features in all models, plus high-end Touareg and Phaeton models, Hyundai could do likewise by making Kia the entry-level brand and its cars the more established models to
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| Will Hyundai be selling the luxury Centennial model in Europe and North America anytime soon? (Photo: Hyundai Auto Canada) |
While Hyundai would be smart not to emulate Volkswagen completely, it could be successful with a luxury flagship larger than the current XG. Enter the Centennial, otherwise known in its domestic market as the Equus. Will Hyundai be selling it in Europe and North America anytime soon? That remains to be seen.
It eclipses the XG 350 in overall size, measuring 5,105 mm (201.0 inches) in length, 1,870 mm (73.6 inches) in width, and 1,480 mm (58.3 inches) in height, and spans a wheelbase of 2,840 mm (111.8 inches).