Personalization Through Innovation
With the debut of its adaptive, "content rich" Actic concept vehicle, Nissan has pushed the innovation envelope to somewhere past this side of the unimaginable. Envision a vehicle in which owners set up the modular interior seating to their personal needs, whether those needs include accommodating baby strollers, sports gear or just loads of people.
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| With the release of their Actic concept vehicle, Nissan has pushed the innovation envelope to somewhere past this side of the unimaginable. (Photo: Nissan Canada) |
Add to the innovative interior a 100-gigabyte key fob that doesn't just configure the standard audio and HVAC preferences but also the email and navigational settings, not to mention the overhead display screens that allow the driver to select custom video displays. You don't like the outside weather? Change it on the six roof-mounted flat LCD display panels and feel your spirits soar as the sun filters in through the rustling leaves overhead.
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| The Actic is all about providing car owners with a vehicle that adapts to their personality. (Photo: Nissan Canada) |
The wraps were pulled off this techno-adaptive futuristic marvel at the 2004 North American International Auto Show, currently underway in Detroit. The Actic is a design exercise created by Nissan Design America Inc. (NDA), situated in the land of youthful eclecticism, La Jolla, California. According to Nissan, the Actic, with its matching trailer, is intended to make a visionary statement about how vehicle owners will approach technology in the future.
Described as a "digital canvass for changing lives," the Actic is all about providing car owners with a vehicle that adapts to their personality, rather than imposing the vehicle's personality on the owners. NDA president Tom Semple put it this way; "Actic does not fully come to life until the intelligent key fob is activated. The fob is really a small, highly portable transmitting hard drive onto which the owner has loaded a host of data, preferences, settings and configurations."