New Buick Enhances Brand's Upscale Image
The new Lucerne, having made its global debut at the Chicago Auto Show February 9th, represents an even stronger move into the premium marketplace than the brand's well executed Allure.
The Lucerne is also priced to sell, at $30,995 for the well-equippedV6-powered CX, the base model, with the slightly more up-market CXLstarting at $33,355. A V8-equipped CXL has an MSRP of $36,235, withthe more performance-oriented V8 CXS starting at $42,685.
The new Buick is larger than Allure, replacing the aging full-size LeSabre. In so doing it says goodbye to the outdated, albeit still classy Buick design language, and ushers in new, more up-to-date styling, that should attract younger buyers while not alienating the brand's current, very loyal clientèle.
"In addition to a great line-up of standard features, Lucerne's exterior styling, spacious and quiet interior, nimble ride and handling and premium feel position this car to win over competitor vehicle owners and Buick loyalists alike," commented Norm Sawula, GM of Canada's Marketing Manager for Luxury Cars. "With a full complement of safety, comfort and convenience features, an enhanced 4-year, 80,000 km warranty, and a price position that will really stand out in comparison shopping, there is a lot of excitement around the all-new Lucerne."
The Lucerne follows a recent GM design trend towards current European styling elements, which include short overhangs, a tall, wedge-like profile, large headlamp clusters and clean, simple taillight shapes.
At the same time, the new Buick doesn't forget its domestic roots. Most noticeable are the brand's trademark side-fender portholes, embellished in chrome, bold waterfall grille, and attractive chrome accents on that same grille, the lower front fascia, door handles, wheels, window surrounds, rub strip, and trunklid moulding.
The new Lucerne, having made its global debut at the Chicago Auto Show February 9th, represents an even stronger move into the premium marketplace than the brand's well executed Allure.
 |
| The new Lucerne ushers in new, more up-to-date styling that should attract younger buyers to the Buick brand. (Photo: General Motors of Canada) |
The new Buick is larger than Allure, replacing the aging full-size LeSabre. In so doing it says goodbye to the outdated, albeit still classy Buick design language, and ushers in new, more up-to-date styling, that should attract younger buyers while not alienating the brand's current, very loyal clientèle.
"In addition to a great line-up of standard features, Lucerne's exterior styling, spacious and quiet interior, nimble ride and handling and premium feel position this car to win over competitor vehicle owners and Buick loyalists alike," commented Norm Sawula, GM of Canada's Marketing Manager for Luxury Cars. "With a full complement of safety, comfort and convenience features, an enhanced 4-year, 80,000 km warranty, and a price position that will really stand out in comparison shopping, there is a lot of excitement around the all-new Lucerne."
 |
| The Lucerne follows a recent GM design trend towards current European styling elements. (Photo: General Motors of Canada) |
At the same time, the new Buick doesn't forget its domestic roots. Most noticeable are the brand's trademark side-fender portholes, embellished in chrome, bold waterfall grille, and attractive chrome accents on that same grille, the lower front fascia, door handles, wheels, window surrounds, rub strip, and trunklid moulding.