The "new" Buick
Reviving a brand like Buick represents a monumental challenge for GM. After all, in order to get rid of its "granddaddy" stigma, the automaker had to not only inject a youthful dose of energy into the Buick lineup but also develop shockingly bold vehicles, like the all-new Enclave crossover.
In 2006, the dealers of what is now the oldest GM division were juggling with three vehicles that basically targeted the same type of customer: the Terraza and Rendezvous minivans and the Rainier SUV. All three glaringly lacked inspiration and did little to help Buick stand out from the competition.
Ironically, one might believe that the Enclave is no different. After all, isn't it a clone of two other models, the GMC Acadia and Saturn Outlook? (And that's not even counting the upcoming Chevrolet Traverse, set to hit the market by the end of the year.)
Brilliant styling
Yet, the Enclave proudly wears a unique robe that seemingly erases any possible connection with other GM products. When looking at it, you would never guess that it shares its architecture and powertrain with the aforementioned trio. The Enclave is a real eye-catcher, so much so that units keep flying off dealer lots and nobody wants to make comparisons with other GM models. It's been a long time since a Buick has generated that kind of excitement.
The biggest difference lies in the sleek, ultra-modern design of the Enclave, which seems to be light-years ahead of the chubby Rendezvous.
The development of the Enclave primarily focused on a unique styling. GM designed a stylish full-size vehicle that combines SUV, minivan and sport wagon attributes. In order to prevent the Enclave from being called by either one of those three names, the automaker's marketing gurus quickly labelled it a "luxury crossover" -- a popular new meaning for a do-it-all vehicle.
Reviving a brand like Buick represents a monumental challenge for GM. After all, in order to get rid of its "granddaddy" stigma, the automaker had to not only inject a youthful dose of energy into the Buick lineup but also develop shockingly bold vehicles, like the all-new Enclave crossover.
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| The Enclave looks sleeker than both its GM twins, the Outlook and Acadia. |
In 2006, the dealers of what is now the oldest GM division were juggling with three vehicles that basically targeted the same type of customer: the Terraza and Rendezvous minivans and the Rainier SUV. All three glaringly lacked inspiration and did little to help Buick stand out from the competition.
Ironically, one might believe that the Enclave is no different. After all, isn't it a clone of two other models, the GMC Acadia and Saturn Outlook? (And that's not even counting the upcoming Chevrolet Traverse, set to hit the market by the end of the year.)
Brilliant styling
Yet, the Enclave proudly wears a unique robe that seemingly erases any possible connection with other GM products. When looking at it, you would never guess that it shares its architecture and powertrain with the aforementioned trio. The Enclave is a real eye-catcher, so much so that units keep flying off dealer lots and nobody wants to make comparisons with other GM models. It's been a long time since a Buick has generated that kind of excitement.
The biggest difference lies in the sleek, ultra-modern design of the Enclave, which seems to be light-years ahead of the chubby Rendezvous.
The development of the Enclave primarily focused on a unique styling. GM designed a stylish full-size vehicle that combines SUV, minivan and sport wagon attributes. In order to prevent the Enclave from being called by either one of those three names, the automaker's marketing gurus quickly labelled it a "luxury crossover" -- a popular new meaning for a do-it-all vehicle.
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| With a commanding size and 8-passenger capacity, the Enclave is a confident and versatile performer. |