The tough road ahead
One of Nissan’s marketing campaigns on the Titan involves a man getting up early before dawn, driving through the woods, hooking up his truck to huge pulley and, raising the sun. To me and most potential truck buyers, the message of this commercial fails to convey any type of practical information on the Titan’s abilities. Every ad on the other trucks makes visual reference to towing, hauling or 4x4ing, not some superfluous action that is unrealistic to begin with. This has to be revised.
Next or even before thinking about a new promotional package, Nissan has to commit to improving and modernizing the truck. The base, as it is, is sound; however steering needs to be recalibrated, might as well throw in a telescoping wheel while they’re at it, spruce up the interior and revise the suspension. Most makers have reinforced their frames, creating vast improvements in NVH while improving capabilities and handling. It has to be done.
Tough sell
Right now, if looks mattered most, the Titan would be doing well. Fact of the matter is that fuel consumption, drive quality and refinement as well as capabilities are all high on the priority list. The Titan fails to deliver on most points and it’s no bargain at a base price of over $33,000 (almost $52,000 as tested).
Despite all this, the Titan is far from being a poor pickup. It just needs Nissan to commit to it for the future.
One of Nissan’s marketing campaigns on the Titan involves a man getting up early before dawn, driving through the woods, hooking up his truck to huge pulley and, raising the sun. To me and most potential truck buyers, the message of this commercial fails to convey any type of practical information on the Titan’s abilities. Every ad on the other trucks makes visual reference to towing, hauling or 4x4ing, not some superfluous action that is unrealistic to begin with. This has to be revised.
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| The Titan is no bargain at a base price of over $33,000 (nearly $41,000 as tested).. (Photo: Philippe Champoux/Auto123.com) |
Next or even before thinking about a new promotional package, Nissan has to commit to improving and modernizing the truck. The base, as it is, is sound; however steering needs to be recalibrated, might as well throw in a telescoping wheel while they’re at it, spruce up the interior and revise the suspension. Most makers have reinforced their frames, creating vast improvements in NVH while improving capabilities and handling. It has to be done.
Tough sell
Right now, if looks mattered most, the Titan would be doing well. Fact of the matter is that fuel consumption, drive quality and refinement as well as capabilities are all high on the priority list. The Titan fails to deliver on most points and it’s no bargain at a base price of over $33,000 (almost $52,000 as tested).
Despite all this, the Titan is far from being a poor pickup. It just needs Nissan to commit to it for the future.
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