The tech gadgetry doesn't stop at the dash. Perhaps the coolest onboard feature of the Equus can be taken out of the vehicle: each car comes with a complimentary 16GB WiFi Apple iPad. With an interactive owner's manual app available, as well as an interactive dealer locator, the iPad acts as the ultimate glovebox accessory. Though, I'm inclined to think it won't stay in there for long.
All in all, the amenities of the Equus abound, and they are of good quality and well placed. Driving the Equus is a bit like driving a luxurious hotel; just as it should be. But I'm still a bit bothered with the whole branding scheme behind this luxury Hyundai.
From the fact that it confuses everyone who's asked “What do you think it is?” to the fact that the name “Equus” is actually a word in the English dictionary meaning of the equine mammal family and yet there's no connection whatsoever to the name (even the new emblem is a phoenix, not a horse or at all horse-related). There's something disconnected about the whole thing and that really ruins the overall fab image this ride could have.
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| Driving the Equus is a bit like driving a luxurious hotel; just as it should be. (Photo: Sébastien D'Amour/Auto123.com) |
All in all, the amenities of the Equus abound, and they are of good quality and well placed. Driving the Equus is a bit like driving a luxurious hotel; just as it should be. But I'm still a bit bothered with the whole branding scheme behind this luxury Hyundai.
From the fact that it confuses everyone who's asked “What do you think it is?” to the fact that the name “Equus” is actually a word in the English dictionary meaning of the equine mammal family and yet there's no connection whatsoever to the name (even the new emblem is a phoenix, not a horse or at all horse-related). There's something disconnected about the whole thing and that really ruins the overall fab image this ride could have.
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