Hyundai
Here's an automaker that just can't fail. Actually, the Veracruz (launched in 2007) is the brand's last flop, not counting the Entourage minivan. The fact of the matter is that the Sonata, Accent, Tucson and the likes have all been monster hits. Sales are so strong, in fact, that Hyundai is even working on niche models with a limited production run.
Now, the roads are filled with Velosters, a car whose main and original purpose was to attract consumers to Hyundai showrooms. The Genesis, both coupe and sedan, as well as the full-size Equus all target a small fraction of the market, but they've made Hyundai the only brand out there to sell everything from affordable B-segment cars to large premium automobiles. And the onslaught isn't over yet: both the Genesis Coupe and Veloster will soon add more powerful editions to their respective lineup. Impressive.
Hyundai also announced plans for five different ads to air during the next Super Bowl. Why? Well, because it can. As evidenced by the sales figures in the US and Canada, Hyundai products deserve to be seen by the largest TV audience in North America.
Here's an automaker that just can't fail. Actually, the Veracruz (launched in 2007) is the brand's last flop, not counting the Entourage minivan. The fact of the matter is that the Sonata, Accent, Tucson and the likes have all been monster hits. Sales are so strong, in fact, that Hyundai is even working on niche models with a limited production run.
Now, the roads are filled with Velosters, a car whose main and original purpose was to attract consumers to Hyundai showrooms. The Genesis, both coupe and sedan, as well as the full-size Equus all target a small fraction of the market, but they've made Hyundai the only brand out there to sell everything from affordable B-segment cars to large premium automobiles. And the onslaught isn't over yet: both the Genesis Coupe and Veloster will soon add more powerful editions to their respective lineup. Impressive.
Hyundai also announced plans for five different ads to air during the next Super Bowl. Why? Well, because it can. As evidenced by the sales figures in the US and Canada, Hyundai products deserve to be seen by the largest TV audience in North America.
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| 2012 Hyundai Veloster (Photo: Sébastien D'Amour/Auto123.com) |