Broken monopoly
It may be the Brabus subsidiary that’ll help smart’s strategists distinguish their pint-sized car in North America – now that it has a rival.
After all, the brand’s reps can claim all they want that the Scion iQ isn’t the same because it’s got three seats and is bigger. The truth, though, is that for American consumers who’ve learned to buy their cars by the pound, a munchkin is a munchkin, be it Japanese or Alsatian. But a gutsy munchkin? For now, only Brabus’s smart can deliver on that.
It may be the Brabus subsidiary that’ll help smart’s strategists distinguish their pint-sized car in North America – now that it has a rival.
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| The small, naturally aspirated, gas-powered, three-cylinder engine still produces 71 hp. which is perfect for city and highway use. (Photo: Luc Gagné/Auto123.com) |
After all, the brand’s reps can claim all they want that the Scion iQ isn’t the same because it’s got three seats and is bigger. The truth, though, is that for American consumers who’ve learned to buy their cars by the pound, a munchkin is a munchkin, be it Japanese or Alsatian. But a gutsy munchkin? For now, only Brabus’s smart can deliver on that.
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