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2014 BMW 228i Preview

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Guillaume Rivard
Pros: The magic of German engineering endows the 2014 BMW 228i with a powertrain that's equally dynamic and efficient, world-class handling capabilities, and a driving experience that's pure fun. As an entry-level vehicle, the price is attractive, and given how fresh this product is, consumers on the lookout for the latest trends and models are bound to jump on it.

Cons: This small coupe demands compromises where interior space is concerned. Some potential buyers won't like the fact that the automatic transmission is a no-cost option in the U.S. but not in Canada.

BMW 228i
Photo: BMW

2014 BMW 228i Price: You can buy a new 2014 BMW 228i for just $36,000. Obviously, it will be hard to resist adding some of the available packages and options, including the Sport M line ($2,000) which offers goodies such as exclusive alloys and adaptive M suspension.

2014 BMW 228i Fuel Economy: Thanks to BMW EfficientDynamics, a sophisticated transmission, advanced aerodynamics, as well as auto stop/start and brake energy regeneration, the 228i can burn as little as 9.1L/100km in the city and 5.6L/100km on the highway in manual configuration, or 8.7L and 5.4L/100km with the autobox.

Improvements and Changes: The German automaker revised its nomenclature, using odd numbers for sedans/wagons and even numbers for coupes/convertibles. Introduced at the Detroit Auto Show in January, the new BMW 2 Series effectively replaces the 1 Series. The design is both sportier and sleeker, in part thanks to redesigned headlights and taillights. Larger in every way, the car also offers a bit more passenger room.

2014 BMW 228i Powertrain: The front-engine, rear-wheel drive setup contributes to a perfect 50/50 weight distribution over the axles. The 2.0L inline 4-cylinder turbocharged engine produces 241 horsepower and 258 lb-ft of torque, allowing 0-100km/h sprints in less than 6.0 seconds. The 228i also makes good use of a 6-speed manual gearbox or, optionally, an 8-speed automatic. Three drive modes can be selected: Comfort, Eco Pro, and Sport.

Don't miss: Launch control. One short press of the DSC button, slide the gear lever into ‘S’, set the brakes, and activate the kick-down function with the accelerator -- now release the brakes and experience what torque really means.

Safety: The available Driving Assistant warns you of an unintentional lane change at speeds from approx. 70 km/h by means of vibrations in the steering wheel. When a collision with other vehicles or pedestrians is imminent, the collision and Pedestrian warning with city braking function alerts you in good time and self-brakes in an emergency. Meanwhile, Speed Limit Info shows you the current speed limit of the road you're driving on. A rearview camera and parking assistant can be specified, too.

Comparing the 2014 BMW 228i: The Audi A3, Cadillac ATS Coupe, and Mercedes-Benz CLA all prove to be compelling alternatives to the 228i.
Guillaume Rivard
Guillaume Rivard
Automotive expert
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