The all-new 2018 Volkswagen Atlas, unveiled just a few weeks ago, sports a polarizing design. Some people see a rugged evolution of classic VW styling, while others think it’s too much, too American.
Whichever side you’re on, the 2-year process of designing this 3-row SUV—the biggest and boldest vehicle ever launched by the German brand in the U.S.—was driven by well-documented research into how Americans live with their vehicles today, and it certainly deserves a closer look.
Let Volkswagen tell you all about the theory, inspiration, and logic behind the interior and exterior styling of the brand new Atlas, as well as the processes of deciding upon a final design.
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