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New York 2023: 10 Other Vehicles Marking the Auto Show

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Daniel Rufiange
The New York Auto Show exists in smaller format this year

3 - Hardman Label and G-Mac

If you’re not of the Disney variety, say if you’re more into all things apocalypse, then well, here are two vehicles that should interest you: the Hardman Label and Hardman G-Mac. 

Hardman Label
Hardman Label | Photo: D.Rufiange

Underneath the bodies of these two monsters are vehicles that we know well: the 13th-generation Ford F-150 in the case of the Label model, and the Toyota 4Runner for the G-Mac. 

Hardman G-Mac
Hardman G-Mac | Photo: D.Rufiange

Both vehicles are modified by the Hardman firm based in Los Angeles. They are equipped with the original mechanics of the vehicles they are inspired by, but feature slightly reworked interiors to be more luxurious. 

Price : $150,000 USD for the G-Mac, $198,000 for the Label. 

Daniel Rufiange
Daniel Rufiange
Automotive expert
  • Over 17 years' experience as an automotive journalist
  • More than 75 test drives in the past year
  • Participation in over 250 new vehicle launches in the presence of the brand's technical specialists