The CUV craze is nowhere near over: Aston Martin has decided to build the spectacular DBX concept it unveiled at the 2015 Geneva Motor Show back in March. The British automaker was able to raise ₤200 million (approx. $371 million CAD) to make this project a reality — and more than that, actually.
“The additional investment announced today will allow us to realize the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history,” Aston Martin’s CEO Andy Palmer said in a statement quoted by Automotive News.
Scheduled to hit the market around 2019, the Aston Martin DBX will try to attract more women and younger buyers to Aston Martin dealers. Historically, customers of the luxury brand have mostly been older males.
With these newly acquired funds, Aston Martin also plans to develop a long-wheelbase sedan for the Chinese market, where this type of vehicle is in huge demand. Furthermore, expect an overhaul of its entire sports car lineup by the end of the decade.
