"Your Tires or Your Life"
The Bridgestone brand takes you on a journey to a future world...a wet, desperate
world where absolutely nothing is more valuable than a great set of high-performance Bridgestone tires. Watch for fast cars, fearless heroes and ruthless tire bandits lurking around every corner. Be prepared for a shocking conclusion.
"The Super Bowl is the biggest single television event of the year and it's the one event that people watch both for the game and the commercials, so it's an exciting challenge for us to produce commercials that stand out from the rest," said Mike Gorey, President, U.S. and Canada Consumer Tire Sales Division, BATO.
"Both commercials have a surprise comic twist and great special effects so we're excited and we think our commercials will have people talking about Bridgestone on Monday morning," Gorey continued.
"There's no better time to showcase your company on television than during the Super Bowl," said John Baratta, President, Replacement Tire Sales, U.S. and Canada Consumer Tire Sales Division, BATO. "With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do".
In addition to the commercials, the extensive partnership between the Bridgestone brand and the NFL also includes:
photo:Bridgestone
The Bridgestone brand takes you on a journey to a future world...a wet, desperate
world where absolutely nothing is more valuable than a great set of high-performance Bridgestone tires. Watch for fast cars, fearless heroes and ruthless tire bandits lurking around every corner. Be prepared for a shocking conclusion.
"The Super Bowl is the biggest single television event of the year and it's the one event that people watch both for the game and the commercials, so it's an exciting challenge for us to produce commercials that stand out from the rest," said Mike Gorey, President, U.S. and Canada Consumer Tire Sales Division, BATO.
"Both commercials have a surprise comic twist and great special effects so we're excited and we think our commercials will have people talking about Bridgestone on Monday morning," Gorey continued.
"There's no better time to showcase your company on television than during the Super Bowl," said John Baratta, President, Replacement Tire Sales, U.S. and Canada Consumer Tire Sales Division, BATO. "With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do".
In addition to the commercials, the extensive partnership between the Bridgestone brand and the NFL also includes:
- the "Official Tire of the NFL" designation;
- "Official Tire Sponsor of Super Bowl XLIV"; and
- title sponsorship of the Bridgestone Super Bowl XLIV Halftime Show.
photo:Bridgestone