From press release
Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch.
Launched in the UK in the summer of 2011, Blippar is the first image-recognition phone app aimed at bringing the real world into a world of exciting augmented reality experience, instantaneous content and digital discovery.
Users can "blipp" real world items - such as newspapers, magazines, products, posters, online images - to bring them to virtual life with overlaid digital information, videos, games or interactive experiences.
For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick.
Fans will be able to interact with the Budweiser logo on beer cans, packaging, posters and images on the internet.
To begin the fun, simply download the free Blippar app to your mobile device (Android, Iphone or Ipad) and begin viewing the Budweiser logo through your screen to watch it magically come alive!
Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their U.S. launch.
Launched in the UK in the summer of 2011, Blippar is the first image-recognition phone app aimed at bringing the real world into a world of exciting augmented reality experience, instantaneous content and digital discovery.
Users can "blipp" real world items - such as newspapers, magazines, products, posters, online images - to bring them to virtual life with overlaid digital information, videos, games or interactive experiences.
For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick.
Fans will be able to interact with the Budweiser logo on beer cans, packaging, posters and images on the internet.
To begin the fun, simply download the free Blippar app to your mobile device (Android, Iphone or Ipad) and begin viewing the Budweiser logo through your screen to watch it magically come alive!