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Camaro : Chevrolet Hits The SEMA Show With Five Inspired Concepts

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Khatir Soltani
“With its silver graphics on the Summit White paint, this car has a tailored, tone-on-tone appearance that is simultaneously racy and subdued,” said Todd Parker, design manager, GM Accessory Studio. “It is a sophisticated-looking car that is easily duplicated by any customer, because all of the parts are available to build it.”

From a performance standpoint, the Camaro Chroma’s standard LS3 V-8 engine is equipped with current accessories, including a performance intake, shorty headers and performance exhaust system. There’s also a Victory Red engine cover and a Hurst short-throw shifter for the six-speed manual transmission, as well as red-painted Brembo brake calipers.

Inside, the black-and-grey leather seats feature red accent stitching, as do the shifter boot, floor mats and door trim. Accessory inserts for the dashboard and door panels (in silver) are also included as available accessories.

“What’s great about the Camaro Chroma is it speaks to the almost unlimited possibilities that the accessories offer,” said Parker. “You can build your Camaro mild or wild, but build it your way.”

Camaro Dusk
Inspired by the style of young, urban professionals, the Camaro Dusk concept rolls with a contemporary tuner aesthetic. It is understatedly aggressive looking, with a lowered ride height, new 21-inch wheels, the rear spoiler from an SS model and a custom ground effects package.

Camaro Dusk

“This is a car with an international flair, bringing the Camaro to a place it hasn’t traditionally been,” said Parker. “It is a very tailored look that is stylish and sophisticated, but with a distinct American accent.”

The ground effects package includes a racing-inspired front splitter, rocker extensions and a rear diffuser. They are prototype parts that may enter production as dealer-available accessories at a later date; the same goes for the 21-inch wheels from BBS. Many of the details, such as the taillamp and fog lamp bezels, match the finish of the wheels, lending a more premium look to the car.

The Camaro Dusk’s body is painted Berlin Blue, while the ground effects are painted a contrasting color. Additional performance items include the exhaust system and Brembo brakes from a Camaro SS (with painted calipers). The interior is trimmed in stylish Jet Black and Sedona, with complementing features including footwell lighting, premium door sill plates and other details.

Today’s young professionals expect advanced technology and premium audio options and this concept delivers with a crisp, well-tuned Boston Acoustics sound system, WiFi connectivity and a convenient cradle for an iPhone.

Camaro Graphics

Camaro designers dreamed up half a dozen proposals for accessory graphics packages, with the intent of soliciting feedback from Camaro enthusiasts for possible production. Chevrolet then launched the graphics campaign in mid-October, asking Camaro fans on Facebook to pick their favorite design.

The top four designs were produced and brought to the SEMA Convention, where a Silver Ice Metallic Camaro will wear each contender on a different day. At the conclusion of the convention, after thousands of enthusiasts see the graphics on the car in person and on Facebook, another round of voting will occur. The top vote-getter will be considered for future production.



photo:Chevrolet
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada