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Buick Unveils Regal GS Show Car At NAIAS

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Khatir Soltani
Tel que rapporté par General Motors

DETROIT – With an estimated 255 turbocharged horsepower (190 kW), a six-speed manual transmission and an advanced, adaptive all-wheel-drive system, the Buick Regal GS show car is a high-tech, high-performance version of the brand’s newest sport sedan. It was introduced at the 2010 North American International Auto Show.


The mechanical elements were developed with the aim of delivering a driving experience that is sporting, confidence-inspiring and refined. It has a performance-oriented drivetrain, a lowered body and lower center of gravity. Exterior and interior cues include two additional vertical front air intakes; large, forged aluminum 20-inch wheels and performance tires; a racing-inspired sport steering wheel and metal pedals. Recaro high-performance front seats feature four-way lumbar support and cushion extensions.

“We designed the Regal GS to explore the appeal of a high-performance variant of the Regal,” said Craig Bierley, product marketing director for Buick. “Like the Regal, the Regal GS is based on the award-winning Opel Insignia, and we believe it will reinvigorate Buick’s storied Gran Sport legacy.”

The Regal GS exterior is distinguished by vertical air inlets in the front fascia, as well as unique rocker panels, an integrated rear spoiler, dual exhaust outlets, Olympic White paint and satin metallic accents.

“The idea behind the Regal GS was taking the production model in a more aggressive direction to appeal to performance enthusiasts,” said John Cafaro, Buick design director. “But along with its aggressive stance, there’s sophisticated style in the design that complements the driving experience.”

Inside, the Regal GS varies from the standard Regal by featuring a completely jet black interior, including the pillars and headliner, sport shifter for the six-speed manual transmission and a suede-covered, flat-bottom steering wheel reminiscent of those used in international racing series. The instrument panel glows ice blue when the driver engages the sport mode of the Interactive Drive Control System (IDCS).

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada