Following a sales increase of 35 percent from 2009 to 2010, Cadillac is considering a seven-model expansion in order to capitalize on the fastest sales growth seen amongst premium car manufacturers in the US, AutoCar reports.
According to insiders, the brand is looking into a small SUV, a large flagship saloon, a subcompact car to rival the MINI Cooper and a Cadillac take on Chevrolet’s Traverse model and Buick's Enclave. Next year will also see the introduction of a larger XTS sedan and a compact car.
With these additions, Cadillac's success would depend less on the SRX and CTS, which made up 66 percent of its total sales last year.
''We have got to get the core covered with a compact, a mid-sized luxury car, a mid-sized crossover SUV and a large car,'' said Don Butler, VP of Marketing in the U.S.
Cadillac will be using a similar strategy as many automakers, including Porsche, and bank on an expanded portfolio to boost sales. The company is also making special efforts in its marketing department to reduce its average customer age of 62.
Source: AutoCar
According to insiders, the brand is looking into a small SUV, a large flagship saloon, a subcompact car to rival the MINI Cooper and a Cadillac take on Chevrolet’s Traverse model and Buick's Enclave. Next year will also see the introduction of a larger XTS sedan and a compact car.
With these additions, Cadillac's success would depend less on the SRX and CTS, which made up 66 percent of its total sales last year.
''We have got to get the core covered with a compact, a mid-sized luxury car, a mid-sized crossover SUV and a large car,'' said Don Butler, VP of Marketing in the U.S.
Cadillac will be using a similar strategy as many automakers, including Porsche, and bank on an expanded portfolio to boost sales. The company is also making special efforts in its marketing department to reduce its average customer age of 62.
Source: AutoCar