As reported by Ford
DEARBORN, Mich.– A new website is making it easy, cost-effective and fun for Ford owners to turn their car or truck into a unique personalized ride with vinyl graphics that offer the look of a custom paint job at half the price.
The website – www.fordcustomgraphics.com – launched in November with vinyl wrap designs for the new Ford Fiesta is now expanding to include graphics for two of the most customized cars in the country – the Ford Mustang and F-150 – and later will offer customization options for all Ford vehicles.
“Ford knows that customers want a vehicle to be all their own,” said Jim Abraham, Ford’s Licensed Accessories manager. “The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle.”
All it takes is a few clicks of a computer mouse.
“You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck,” explained Abraham.
Approximately 50 designs were created specifically for each vehicle. All are available in a variety of colors and sizes and were designed with the target customer in mind.
People interested in the hip, new Ford Fiesta, for example, can choose from cool, fun designs like bubbles, arrows, dots and flowers. Mustang and F-150 customers will have an entirely different portfolio to choose from.
“Mustang owners might prefer race-themed graphics like stripes, flames or matte black accents, while our F-150 customers might like something a little more rugged like camouflage or a faux diamond plate aluminum look,” said Abraham. “The neat thing about the website is that we’re tailoring the designs to our customers.”
According to Abraham, the website will continue to evolve over time to meet consumer demand and expectations.
“The whole idea behind the program is to offer our customers new ways to personalize their vehicle and provide a new exterior look throughout the ownership experience,” he said. “In order to do this, we are going to keep revising the available graphics packages to give customers fresh new ideas to choose from.”
Without giving away too much detail, Abraham says that consumers can look forward to seeing custom graphics that leverage some Ford corporate sponsorships along with other categories like green driving.
DEARBORN, Mich.– A new website is making it easy, cost-effective and fun for Ford owners to turn their car or truck into a unique personalized ride with vinyl graphics that offer the look of a custom paint job at half the price.
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| Photo: Ford |
The website – www.fordcustomgraphics.com – launched in November with vinyl wrap designs for the new Ford Fiesta is now expanding to include graphics for two of the most customized cars in the country – the Ford Mustang and F-150 – and later will offer customization options for all Ford vehicles.
“Ford knows that customers want a vehicle to be all their own,” said Jim Abraham, Ford’s Licensed Accessories manager. “The Ford Custom Graphics website complements our strong accessory portfolio and enables customers to put a personal stamp on their vehicle.”
All it takes is a few clicks of a computer mouse.
“You click on your vehicle and its exterior color, select the graphics you like, and then the website will show you exactly how the designs will look on your car or truck,” explained Abraham.
Approximately 50 designs were created specifically for each vehicle. All are available in a variety of colors and sizes and were designed with the target customer in mind.
People interested in the hip, new Ford Fiesta, for example, can choose from cool, fun designs like bubbles, arrows, dots and flowers. Mustang and F-150 customers will have an entirely different portfolio to choose from.
“Mustang owners might prefer race-themed graphics like stripes, flames or matte black accents, while our F-150 customers might like something a little more rugged like camouflage or a faux diamond plate aluminum look,” said Abraham. “The neat thing about the website is that we’re tailoring the designs to our customers.”
According to Abraham, the website will continue to evolve over time to meet consumer demand and expectations.
“The whole idea behind the program is to offer our customers new ways to personalize their vehicle and provide a new exterior look throughout the ownership experience,” he said. “In order to do this, we are going to keep revising the available graphics packages to give customers fresh new ideas to choose from.”
Without giving away too much detail, Abraham says that consumers can look forward to seeing custom graphics that leverage some Ford corporate sponsorships along with other categories like green driving.
 |
| Photo: Ford |