After the massive earthquake and tsunami that hit Japan last March, widespread flooding in Thailand now compromises manufacturing operations at Honda. The company decided to follow Toyota's lead and put its North American assembly plants on idle.
The natural disaster affects the parts supply chain, forcing Honda to revise its strategy and take drastic measures.
A non-production day is scheduled for Friday, November 11th, while Saturday overtime has been cancelled for at least a month.
Honda says that North American production will reach 50% of its normal levels right through November 10th. No layoffs are anticipated.
These problems could also delay the market release of the all-new 2012 Honda CR-V, scheduled for December. If that's the case, the automaker will announce a new date shortly.
Details about production adjustments based on the status of parts supplies will be provided later.
This latest setback comes at the worst possible time for Honda, which is currently scrambling to generate a sales boost as the Hyundai Elantra threatens to steal the best-selling car crown from the Civic.
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The natural disaster affects the parts supply chain, forcing Honda to revise its strategy and take drastic measures.
A non-production day is scheduled for Friday, November 11th, while Saturday overtime has been cancelled for at least a month.
Honda says that North American production will reach 50% of its normal levels right through November 10th. No layoffs are anticipated.
These problems could also delay the market release of the all-new 2012 Honda CR-V, scheduled for December. If that's the case, the automaker will announce a new date shortly.
Details about production adjustments based on the status of parts supplies will be provided later.
This latest setback comes at the worst possible time for Honda, which is currently scrambling to generate a sales boost as the Hyundai Elantra threatens to steal the best-selling car crown from the Civic.