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Hyundai launches Blue Link - and a serious attack against OnStar

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Marc-André Hallé
Like many of its competitors in the auto industry, Hyundai used the Consumer Electronics Show in Las Vegas to unveil a new infotainment system. It's called Blue Link, an in-vehicle telematics platform incorporating more than 30 innovative connectivity, convenience and safety services for Hyundai vehicles.

These include a maintenance alert that helps drivers identify and schedule service; an ''Eco-Coach'' that improves efficient driving; restaurant ratings; and remote door lock/unlock capabilities. Blue Link’s innovative features continue with remote vehicle start; geofence, which can send a text message if a driver has ventured outside prescribed borders or time constraints; and stolen vehicle slowdown to help police recover a stolen vehicle.

Enhanced Roadside Assistance, Automatic Crash Notification and Assistance as well as SOS Emergency Assistance are part of the package, too.

''Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners’ lives and reduce distracted driving,'' said Barry Ratzlaff, director of customer satisfaction and service business development at Hyundai Motor America.

In typical Hyundai fashion, Blue Link services were developed with customized and profitable packaging options.

Blue Link will debut in the spring as standard equipment on the Sonata. The company also announced that the technology will be available across the majority of the lineup by the 2013 model year.

The second Blue Link-equipped model will reportedly be a youth-oriented coupe, most likely the production version of the Hyundai Veloster, whose world premiere is set for next week at the NAIAS in Detroit.

Marc-André Hallé
Marc-André Hallé
Automotive expert
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