This first official picture of the all-new compact Range Rover was released today, following an exclusive preview in London for guests attending a 40th birthday celebration of Range Rover held with long time U.K. Range Rover partner, VOGUE magazine.
Named the Range Rover Evoque, this all-new coupé-like SUV will join the Range Rover and Range Rover Sport in North American dealerships in fall, 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. The compact 4WD Range Rover Evoque is engineered to meet North American customer and regulatory demands for increased fuel efficiency in highly capable luxury SUVs.
Phil Popham, managing director of Land Rover said, "Today is a very special occasion for Range Rover, not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque, is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.
The Evoque will be built at the Land Rover plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy.
"The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognizable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car's urban elegance," said Mr. Popham.
Gerry McGovern, Land Rover design director said, "The Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept."
According to Chris Marchand, Executive Vice President of Land Rover North America said, the EVOQUE has a clear mandate in North America to give luxury SUV customers another choice to enjoy Range Rover style, luxury, all terrain capability and lower fuel consumption.
The Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer, and in North America in the Fall.
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| 2012 Land Rover Evoque (Photo: Land Rover) |
Named the Range Rover Evoque, this all-new coupé-like SUV will join the Range Rover and Range Rover Sport in North American dealerships in fall, 2011. It will be the smallest, lightest and most fuel efficient Range Rover ever produced. The compact 4WD Range Rover Evoque is engineered to meet North American customer and regulatory demands for increased fuel efficiency in highly capable luxury SUVs.
Phil Popham, managing director of Land Rover said, "Today is a very special occasion for Range Rover, not only are we celebrating 40 years of the brand, we are also demonstrating our exciting future by showing the all-new Range Rover Evoque. Range Rover is one of the most highly regarded and iconic vehicles in the history of motoring and has been a continuing success since we first introduced it in 1970. The all-new Range Rover Evoque, is an important step for the future continued success and growth of the brand. Customers can be confident that the new car will be premium, luxurious and just as special as the other Range Rover models. Its sporting looks and unique qualities will open the brand to a new group of customers who may not have considered a Range Rover product before.
The Evoque will be built at the Land Rover plant in Halewood, creating 1,000 new jobs in the Merseyside area, a fantastic boost to the UK economy.
"The all-new Range Rover Evoque is a true global car and will be sold in over 160 countries. It was important to give the car a name that was instantly recognizable through language and cultural boundaries throughout the world. We wanted to create a new name which was innovative and different. A name which implies exclusivity and arouses emotions. Evoque is cosmopolitan and cross-continental, sophisticated and matches the car's urban elegance," said Mr. Popham.
Gerry McGovern, Land Rover design director said, "The Range Rover Evoque marks a bold evolution of Range Rover design, providing customers with a desirable, premium and compact car like SUV. In 2008 we introduced the LRX concept car: after a positive reception worldwide, the natural step for the business was to turn the LRX concept car into reality. Tonight we wanted to show the world that we have stayed true to our word and delivered a car that completely represents the spirit of the LRX concept."
According to Chris Marchand, Executive Vice President of Land Rover North America said, the EVOQUE has a clear mandate in North America to give luxury SUV customers another choice to enjoy Range Rover style, luxury, all terrain capability and lower fuel consumption.
The Range Rover Evoque will make its global public debut at the Paris Motor Show at the end of September and will go on sale from next summer, and in North America in the Fall.
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| 2012 Land Rover Evoque with Victoria Beckham. (Photo: Land Rover) |