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Londoners discover the new Peugeot 308CC... in the nude!

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Khatir Soltani
This morning London's commuters were reeling from a 'rude' wake-up call, as 308 naked figures joined in the morning rush hour, with only scarves to cover up their modesty. Well, almost...

The new Peugeot 308CC, a compact size convertible coupe.

On first inspection, much of London's commuters could have been excused for thinking a public exposure offence could have been in order but for the extremely minute, yet hugely important detail - their fellow commuters were wearing specially made bodysuits which gave the impression the commuters were naked.

The nudes were out in force to celebrate the launch of the stunning 308CC, in attire designed to bring to life the car's first-of-its-class Airwave Neck Heating System - heat scarf. The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold.

With its blend of innovative technology and sophisticated style, the 308CC is the newest addition to the 308 range and continues to build on Peugeot's rich heritage in the CC (for "coupe-cabriolet") segment.

In just 20 seconds you can go from the refined interior of the coupé to the open-air exhilaration of the cabriolet. Roof up or roof down you can rest assured that you will never have to compromise on performance. Even in the nude...

For more information on the new 308CC and to view images of the "nudes" Brits in action go to http://www.youtube.com/nudeinascarf.

This morning, 308 naked figures joined in the morning rush hour Londoners, wearing only scarves to cover up their modesty. Well, almost...

photo:Peugeot
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada