As reported by Volvo
The all-new Volvo S60 is an eye-catching car packed with attitude and driving pleasure. It goes on display at the Geneva motor show at the same time as the wraps come off an exclusive collection of selected accessories. They are a perfect match for the car and its target group. For instance, how about an exquisite pair of tooled goatskin gloves or a pack of three nail polishes in striking Ember Black, Vibrant Copper and Cosmic White?
"Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, Merchandise & Licensing manager at Volvo Cars' Global Marketing department.
The three shades of nail polish echo three of the colour options offered on the all-new Volvo S60. Vibrant Copper is one of the new model's launch colours. At the Geneva motor show, visitors to the Volvo Cars stand from March 3 onwards will be greeted by a nail artiste. And they can get their nails painted in one of the three special colours.
Ahead of the launch of any new model, Volvo Cars develops a collection of products designed to match the new car, improve brand awareness and generate increased business potential.
Work on the development of products for the all-new Volvo S60 turned out to be a more concentrated process than before.
"The products themselves had to have a strong link to the car. The Volvo S60 is a car that radiates attitude and driving pleasure. We wanted to convey that same feeling, that same self-assuredness, with our merchandise," explains Anders Sachs, the colour and material designer in charge of the all-new Volvo S60.
He was also part of the creative team that developed the collection.
The strong link between car and merchandise can also be traced in the choice of materials and colours. Craftsmanship and high quality characterised the entire development process, and this can clearly be seen in the products themselves.
As he worked on his ideas for the collection, Anders Sachs gave his imagination a free rein, drawing inspiration from new trends and emerging ideas in areas such as fashion, product design, interior design and architecture.
His favourite in the collection is the goatskin gloves with their fine tooling and their stitching in a contrasting colour - the same that is used in the all-new Volvo S60's accent hide upholstery.
The all-new Volvo S60 is an eye-catching car packed with attitude and driving pleasure. It goes on display at the Geneva motor show at the same time as the wraps come off an exclusive collection of selected accessories. They are a perfect match for the car and its target group. For instance, how about an exquisite pair of tooled goatskin gloves or a pack of three nail polishes in striking Ember Black, Vibrant Copper and Cosmic White?
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| Match your nail polish with your S60 Vibrant Copper 704 (photo: Volvo) |
"Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, Merchandise & Licensing manager at Volvo Cars' Global Marketing department.
The three shades of nail polish echo three of the colour options offered on the all-new Volvo S60. Vibrant Copper is one of the new model's launch colours. At the Geneva motor show, visitors to the Volvo Cars stand from March 3 onwards will be greeted by a nail artiste. And they can get their nails painted in one of the three special colours.
Ahead of the launch of any new model, Volvo Cars develops a collection of products designed to match the new car, improve brand awareness and generate increased business potential.
Work on the development of products for the all-new Volvo S60 turned out to be a more concentrated process than before.
"The products themselves had to have a strong link to the car. The Volvo S60 is a car that radiates attitude and driving pleasure. We wanted to convey that same feeling, that same self-assuredness, with our merchandise," explains Anders Sachs, the colour and material designer in charge of the all-new Volvo S60.
He was also part of the creative team that developed the collection.
The strong link between car and merchandise can also be traced in the choice of materials and colours. Craftsmanship and high quality characterised the entire development process, and this can clearly be seen in the products themselves.
As he worked on his ideas for the collection, Anders Sachs gave his imagination a free rein, drawing inspiration from new trends and emerging ideas in areas such as fashion, product design, interior design and architecture.
His favourite in the collection is the goatskin gloves with their fine tooling and their stitching in a contrasting colour - the same that is used in the all-new Volvo S60's accent hide upholstery.
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| Goatskin gloves, S60 merchandise collection (photo: Volvo) |