Press release
Source: McLaren
Following the recent unveiling of the new McLaren MP4-12C, the first in the company’s range of high performance sports cars, McLaren Automotive can now confirm two senior appointments within its global operations.
Anthony Joseph joins the company as Regional Director of North America and Christian Marti as Regional Director of Europe. In preparation for the global launch of the 12C in 2011 they are joining the previously appointed Regional Director of Middle East and Africa, Ian Gorsuch, to begin building a global retail network, and sales and marketing teams for each region.
McLaren North America will be based in the New York tri-state area and McLaren Europe will be based within the McLaren Technology Centre, Woking, UK.
Joseph and Marti’s teams will contribute to a global sales, marketing and aftersales network challenged with setting new standards for service in the performance car sector, whilst ensuring that McLaren Automotive’s quality and performance goals are transferred throughout their regions.
Joseph will develop a team to support an initial network of up to 10 dedicated McLaren franchises in the USA and Canada. Marti’s team will initially work with up to 15 retailers in Europe.
With vast experience in the performance car retail and wholesale business, Joseph said of his appointment: “This is such an amazing opportunity to be part of the launch of not just a brand new range of high-tech sports cars, but the launch of a new car company in a region which will be a major market for McLaren Automotive. Utilising our engineering expertise and racing heritage, we will build cars using nothing but McLaren components, in lower numbers, and higher quality than our competitors. This ensures exclusivity, which I’m sure will be a major factor in generating strong demand and ongoing high residual values from 2011.
“We are initially working to locate and establish a select group of retail partners to best serve our customer base and represent McLaren Automotive going forward. There has been significant enthusiasm from a number of existing luxury car retailers throughout North America, and our first challenge is finding those who really buy-in to our evolving business aspirations.”
Marti, who complements Joseph with his experience of launching premium brand automotive organisations in new markets, said of his appointment: “It is a wonderful chance to be a part of a new organisation launching such an exciting and ground-breaking car. With McLaren’s racing pedigree well known and appreciated across Europe, coupled with the passion amongst automotive aficionados for the McLaren F1, I feel that this will ensure a growing demand for the McLaren range in the region.
Both Joseph and Marti will report into Antony Sheriff, Managing Director of McLaren Automotive, based at the company’s global headquarters, the McLaren Technology Centre, Woking, UK.
photo:McLaren
Source: McLaren
Following the recent unveiling of the new McLaren MP4-12C, the first in the company’s range of high performance sports cars, McLaren Automotive can now confirm two senior appointments within its global operations.
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| Anthony Joseph, Regional Director of North America |
Anthony Joseph joins the company as Regional Director of North America and Christian Marti as Regional Director of Europe. In preparation for the global launch of the 12C in 2011 they are joining the previously appointed Regional Director of Middle East and Africa, Ian Gorsuch, to begin building a global retail network, and sales and marketing teams for each region.
McLaren North America will be based in the New York tri-state area and McLaren Europe will be based within the McLaren Technology Centre, Woking, UK.
Joseph and Marti’s teams will contribute to a global sales, marketing and aftersales network challenged with setting new standards for service in the performance car sector, whilst ensuring that McLaren Automotive’s quality and performance goals are transferred throughout their regions.
Joseph will develop a team to support an initial network of up to 10 dedicated McLaren franchises in the USA and Canada. Marti’s team will initially work with up to 15 retailers in Europe.
With vast experience in the performance car retail and wholesale business, Joseph said of his appointment: “This is such an amazing opportunity to be part of the launch of not just a brand new range of high-tech sports cars, but the launch of a new car company in a region which will be a major market for McLaren Automotive. Utilising our engineering expertise and racing heritage, we will build cars using nothing but McLaren components, in lower numbers, and higher quality than our competitors. This ensures exclusivity, which I’m sure will be a major factor in generating strong demand and ongoing high residual values from 2011.
“We are initially working to locate and establish a select group of retail partners to best serve our customer base and represent McLaren Automotive going forward. There has been significant enthusiasm from a number of existing luxury car retailers throughout North America, and our first challenge is finding those who really buy-in to our evolving business aspirations.”
Marti, who complements Joseph with his experience of launching premium brand automotive organisations in new markets, said of his appointment: “It is a wonderful chance to be a part of a new organisation launching such an exciting and ground-breaking car. With McLaren’s racing pedigree well known and appreciated across Europe, coupled with the passion amongst automotive aficionados for the McLaren F1, I feel that this will ensure a growing demand for the McLaren range in the region.
Both Joseph and Marti will report into Antony Sheriff, Managing Director of McLaren Automotive, based at the company’s global headquarters, the McLaren Technology Centre, Woking, UK.
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| Christian Marti as Regional Director of Europe |
photo:McLaren