As reported by McLaren
McLaren Automotive today launches the first in a series of broadcast-quality short videos, which present a rare insight into a performance car testing programme from the development team behind the new McLaren MP4-12C.
As a brand new car company, McLaren Automotive has a unique and engaging story to tell prior to its first model going on sale in Spring 2011. Meanwhile, 2009's intense testing and development programme is clearly demonstrating the 12C's potential and McLaren Automotive is presenting rare company footage and insight that reveals its plans, processes and challenges.
In a short film entitled 'Inside McLaren: developing the MP4-12C', viewers take the first steps to understanding how McLaren Automotive will fulfil its ambition to launch the MP4-12C as a genuine challenger to the world's best high performance sports cars. Highlights include:
Combined with cutting-edge simulation programmes, Formula 1 techniques, personnel and processes, and thousands of miles of 'real world' on-road driving on the UK's notoriously poor tarmac surfaces, the tight-knit testing team has taken giant strides through 2009 in the 12C's development. The result is 'pure' McLaren: a revolutionary high performance sports car that features unique engineering solutions to deliver new standards in comfort, driving dynamics, economy and performance in the 'core'* sports car market.
McLaren Automotive today launches the first in a series of broadcast-quality short videos, which present a rare insight into a performance car testing programme from the development team behind the new McLaren MP4-12C.
As a brand new car company, McLaren Automotive has a unique and engaging story to tell prior to its first model going on sale in Spring 2011. Meanwhile, 2009's intense testing and development programme is clearly demonstrating the 12C's potential and McLaren Automotive is presenting rare company footage and insight that reveals its plans, processes and challenges.
In a short film entitled 'Inside McLaren: developing the MP4-12C', viewers take the first steps to understanding how McLaren Automotive will fulfil its ambition to launch the MP4-12C as a genuine challenger to the world's best high performance sports cars. Highlights include:
- An introduction to the McLaren Technology Centre (MTC) and the MP4-12C test programme by McLaren Automotive Technical Director, Dick Glover
- Chief Test Driver Chris Goodwin on how the 12C performs in extreme test conditions
- An overview by senior engineers of the integrated approach to development on roads and tracks around the world and, virtually, back at MTC
- 12C development (XP) prototypes on road and track in England and Germany, and extreme hot weather testing in Bahrain
Combined with cutting-edge simulation programmes, Formula 1 techniques, personnel and processes, and thousands of miles of 'real world' on-road driving on the UK's notoriously poor tarmac surfaces, the tight-knit testing team has taken giant strides through 2009 in the 12C's development. The result is 'pure' McLaren: a revolutionary high performance sports car that features unique engineering solutions to deliver new standards in comfort, driving dynamics, economy and performance in the 'core'* sports car market.
- 'Core' market according to McLaren Automotive are performance sports cars priced between £125,000 and £175,000