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Nissan Juke starts at $19,998

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Khatir Soltani
Nissan Canada today released pricing for the 2011 Nissan JUKE Sport Cross which will go on sale this October at dealers nationwide. The Manufacturer’s Suggested Retail Price (MSRP) starts at just $19,998 for the MT 1.6 SV. Like Nissan’s other two popular crossovers, Murano and Rogue, the new JUKE combines the best qualities of a sporty sedan and SUV, fusing them with value, quality, efficiency, safety and driving pleasure.

Photo: Nissan

“Nissan JUKE is unlike any other vehicle in the hatchback/crossover market today and we know customers will sit up and take notice,” said Mark McDade, Director, Marketing, Nissan Canada. “We already count eye-catching, confident styling and a premium drive experience among its unique features – now we’re adding an exceptional and competitive price that can’t be ignored.”

Nissan JUKE is the first vehicle in North America to offer Nissan’s Direct Injection Gasoline (DIG™) Turbo engine - rated at 188 horsepower and 177 lb/ft of torque – combining responsive performance and good fuel economy.

The 2011 Nissan JUKE Sport Cross is offered in six well-equipped, well-priced models:
  • JUKE SV M/T FWD $19,998
  • JUKE SV CVT FWD $21,298
  • JUKE SV CVT AWD $23,098
  • JUKE SL M/T FWD* $23,548 *Leather-Navigation Package available
  • JUKE SL CVT FWD* $24,848 *Leather-Navigation Package available
  • JUKE SL CVT AWD* $26,648 *Leather-Navigation Package available
About the 2011 Nissan JUKE
Unlike traditional entries in the fast-growing compact hatchback/crossover market today, the all-new JUKE offers bold styling, unexpected levels of performance and an advanced torque vectoring AWD system with performance technology usually reserved for premium vehicles.

JUKE’s aggressive styling brings a breath of fresh air to the segment. Built on Nissan’s proven global B-platform, JUKE looks exactly like it drives – fun, bold and exciting. It features a powerful front end treatment with the turn signals integrated into the front fenders, a high beltline and coupe-like falling roofline. Other exterior details include body-coloured outside mirrors and front door handles, “hidden” rear door handles and standard 17-inch wheels and tires.

The JUKE interior is equally aggressive with bolstered front seats, a wide instrument panel and a unique centre console inspired by a motorcycle fuel tank and finished in high-gloss paint. The gear shift sits on top of the console, with a high-mounted shift lever for sporty driving. In the rear, a fold-down 60/40-split bench seat and flat load floor provide passenger and cargo hauling flexibility. Available interior features range from leather-appointed seats and RearView Monitor to Nissan Intelligent Key with Push Button Ignition. A long list of safety features are also standard, including Nissan’s Advanced Air Bag System (AABS), Anti-Lock Braking System (ABS) and Vehicle Dynamic Control (VDC).

Powering JUKE is a standard 1.6-litre Direct Injection Gasoline (DIG) Turbo, 16-valve DOHC aluminum-alloy inline 4-cylinder engine rated at 188 horsepower and 177 lb-ft of torque. Two transmissions are offered – Nissan’s advanced Xtronic CVT (Continuously Variable Transmission) and a 6-speed manual transmission (FWD models only).

JUKE’s torque vectoring AWD system splits torque up to 50:50 between the front and rear wheels and can also can split torque from side-to-side across the rear axle. When cornering, the system helps reduce understeer and enhance the vehicle’s cornering feel.

Another new-to-Nissan technology debuting on JUKE is the innovative Integrated Control (I-CON) system. It combines control of the automatic A/C and the three-mode drive selector – Normal for everyday driving, Sport for a more intense performance feel and Eco for maximum efficiency, adjusting throttle response, transmission (CVT mapping) and steering feel for the precise ride the driver desires.

The 2011 Nissan JUKE sport cross is scheduled to go on sale this October. Customers wanting more information can visit www.nissan.ca/JUKE.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada