Press release
Source: Double Fusion(USA)
SAN FRANCISCO, -- Double Fusion, the leading in-game advertising company and gaming audience network, today announced its role in the development of Nissan Motor Co., Ltd.'s cube(R) Party Roundup game created exclusively for the Apple(R) iPhone(TM). Double Fusion, in collaboration with game development studio Coresoft, designed and developed the groundbreaking mobile game, which aligns with Nissan's advertising campaign introducing the Nissan cube(R) in the U.S. as a "mobile device." Like the car, the game focuses on mobility and customization, allowing players to personalize their vehicles to reflect their own tastes and personalities. The game is a free download coined "cubeparty" and is available now on in the iPhone App Store or by using iTunes(R).
"The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience," said Jonathan Epstein, president and CEO, Double Fusion. "Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion's commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences."
Leveraging the advanced gaming capabilities of the iPhone, cubeparty features both single and cooperative multiplayer mode for up to eight players. The game allows the player to fully customize the interior and exterior of each of the different cube models and then bring that creation to the streets. Utilizing the internal accelerometer to steer the cube, players navigate through multiple 3D city environments. The multiplayer game features a never before seen gameplay concept: all of the players get a chance to control the custom cube as the car drives off one phone screen and on to another while being directed through the various spots in a game level.
"cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices," said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. "Double Fusion's extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience."
photo:Double Fusion
Source: Double Fusion(USA)
SAN FRANCISCO, -- Double Fusion, the leading in-game advertising company and gaming audience network, today announced its role in the development of Nissan Motor Co., Ltd.'s cube(R) Party Roundup game created exclusively for the Apple(R) iPhone(TM). Double Fusion, in collaboration with game development studio Coresoft, designed and developed the groundbreaking mobile game, which aligns with Nissan's advertising campaign introducing the Nissan cube(R) in the U.S. as a "mobile device." Like the car, the game focuses on mobility and customization, allowing players to personalize their vehicles to reflect their own tastes and personalities. The game is a free download coined "cubeparty" and is available now on in the iPhone App Store or by using iTunes(R).
"The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience," said Jonathan Epstein, president and CEO, Double Fusion. "Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion's commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences."
Leveraging the advanced gaming capabilities of the iPhone, cubeparty features both single and cooperative multiplayer mode for up to eight players. The game allows the player to fully customize the interior and exterior of each of the different cube models and then bring that creation to the streets. Utilizing the internal accelerometer to steer the cube, players navigate through multiple 3D city environments. The multiplayer game features a never before seen gameplay concept: all of the players get a chance to control the custom cube as the car drives off one phone screen and on to another while being directed through the various spots in a game level.
"cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices," said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. "Double Fusion's extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience."
photo:Double Fusion