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November sales in Canada: Ford and Hyundai continue to increase market share

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Michel Deslauriers
Every year, new-vehicles sales start to dwindle in November and pick up again in March. It’s the same scenario this year, but some manufacturers are still finding ways to move out their inventory.

Compared to November 2008, Subaru, Audi and Land Rover posted to biggest increases in sales up 50%, 47% and 38% respectively.

Hyundai and Kia, Audi and Mercedes-Benz are pursuing their sales growth and are posting year-to-date increases of 20 percent and more. Hyundai’s market share in 2009 is 7.3% compared to 5% in 2008, which is quite an accomplishment.

Chrysler and GM continue to struggle with sales drops of 26% and 30%. As for Ford, year-to-date sales are up by 5.4% compared to the same period last year, which means a market share increase of 2.6%.

NovemberCurrent MonthYTD
 2009200809/082009200809/08
Acura9419143.0%1555517787-12.5%
Audi108673747.4%10609853224.3%
BMW2083183313.6%22876214996.4%
Chrysler1141815481-26.2%148656209408-29.0%
Ford1589516109-1.3%2069571963535.4%
General Motors1495821261-29.6%233113334421-30.3%
Honda79558310-4.3%112088143016-21.6%
Hyundai7022556326.2%980797688227.6%
Infiniti56345025.1%65927675-14.1%
Jaguar504025.0%747891-16.2%
Kia3464270328.2%434733587821.2%
Land Rover19614238.0%17632143-17.7%
Lexus1284115211.5%14567140953.3%
Mazda511750241.9%6941180464-13.7%
Mercedes-Benz2071163926.4%224571878019.6%
MINI346358-.34%39544605-14.1%
Mitsubishi11741287-8.8%18177171496.0%
Nissan474944796.0%6728471250-5.6%
Porsche1251158.4%15751587-0.8%
Saab2587-71.3%7241470-50.7%
smart169177-4.5%24413599-32.2%
Subaru2215147350.4%210891836314.8%
Suzuki713934-23.7%1159612738-9.0%
Toyota148291164027.4%172841200311-13.7%
Volkswagen3190284012.3%36854364281.2%
Volvo4844732.3%59176239-5.2%
Light vehicles sales102122105221-2.9%13493951541563-12.5%
Passenger car5078751256-0.9%696554849838-18.0%
Light truck5133553965-4.9%652841691725-5.6%
GM/Ford/Chrysler Nameplates4227152851-20.0%588726740182-20.5%
Import nameplates598515237014.3%760669801381-5.1%
Sales History2005200620072008200909/08
January79.286.291.2102.876.9-25.3%
Febuary102.797.497.0111.080.2-27.7%
March144.5151.3150.7150.0127.5-15.0%
April163.2155.1169.0175.2143.9-17.8%
May157.6168.2185.5184.5154.0-16.5%
June161.4157.3169.2159.5138.5-13.2%
July154.8141.6142.4149.5139.9-6.4%
August142.5153.6158.4147.0135.4-7.9%
September124.2135.8131.8134.1129.5-3.5%
October115.2118.4120.9122.7121.5-1.0%
November120.2123.5117.3105.2102.1-2.9%
Décember117.8126.3119.994.4  
Full Year1583.31614.71653.41636.0  
Note: Sales figures above are in thousands
Source : Desrosiers Automotive Report
Michel Deslauriers
Michel Deslauriers
Automotive expert
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