SEMA 2009: Electronics galore (photos)

You could almost say that paranoia was the theme of the Mobile Electronics & Technology exhibit at SEMA 2009. Historically, this section has always featured dozens of manufacturers and distributors from all over the world (well, mostly Asia) with the goal of showcasing the latest innovations from the world of electronics. This year, some of the hottest products include forward-facing cameras mounted inside vehicles.


I chatted with a Mr. Ling, an independent American importer and distributor, who comes here every year to make interesting findings. He agreed to walk around with us.

"Quality matters, yes, but originality and marketability are what I mainly care about," he said. "In the United States, for instance, we know that consumers are very wary and they often struggle with insurance claims. Therefore, we must provide the tools that will help these people protect themselves."

That’s why SEMA is now filled with companies selling, among other things, tiny cameras directly mounted on the rearview mirror and pointed at the front of the hood. One representative explained to us that his camera records high-resolution footage in the event of a frontal impact. It can also be linked to a navigation system to monitor drivers other than the actual owner (like thieves) taking off with the car. "It’s the best way to keep an eye on your teenagers," he exclaimed.

Mr. Ling smiled, adding: "It’s true that this sort of behavior is generally more accepted in the U.S. In Canada, your insurance policies are different. But over here, having a solid protection is a must."

Tons of gadgets
Obviously, there are tons of other gadgets and devices inside the Mobile Electronics & Technology exhibit. You’ll find highly-specialized products, including new displays in a variety of resolutions, more basic cameras (like back-up cameras) and thousands of GPS systems, most of which are now easy to configure and update online.

We also found a large number of on-board black boxes that record a driver’s every move behind the wheel.

"This year is not the biggest year, but I will likely find something to resell," said Mr. Ling before continuing the tour alone.