After gifting us with the most recent edition of its calendar, tire manufacturer Pirelli is back with a marketing concept that’s both simple and original and designed with safety in mind. The goal: raise public awareness to the fact that burnouts are hazardous to your health. And no, Pirelli’s not talking about depression.
And yes, it’s a little tongue in cheek. Each of the images features a motorcycle mightily burning rubber, accompanied by the same warnings adorning cigarette packs.
The team here at Auto123.com thought we’d end the year on a humorous note. So here’s to health, happiness and burnt rubber in 2011!
Source: Asphalt and Rubber
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| Photo: Pirelli |
And yes, it’s a little tongue in cheek. Each of the images features a motorcycle mightily burning rubber, accompanied by the same warnings adorning cigarette packs.
The team here at Auto123.com thought we’d end the year on a humorous note. So here’s to health, happiness and burnt rubber in 2011!
Source: Asphalt and Rubber
 |
| Photo: Pirelli |