The very reliable marketing information firm J.D. Power and Associates has released an important survey on consumer values in the automotive insurance industry.
The study reveals the satisfaction level of Canadian auto and house insurance policyholders in 2008. This is the first edition of the Canadian Home and Auto Insurance Satisfaction study. The factors measured are customer service, price/premium, policy offerings, billing/payment and claims.
The study shows that, as for real estate, customer service is the main decision driver when selecting an insurance company. Customer service accounts for 28% of satisfaction, while price/premium comes in second at 25%.
The three highest ranked insurance companies in Canada are State Farm with 757 points out of 1,000, Belairdirect with 749 points and Johnson Insurance with 736 points. A not insignificant detail, the provinces of British-Columbia, Saskatchewan, Manitoba and Quebec were excluded from the results.
The study is based on responses from 8,965 auto insurance policyholders gathered last August by way of a nationally representative online survey.
photo:J.D. Power and Associates
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The study reveals the satisfaction level of Canadian auto and house insurance policyholders in 2008. This is the first edition of the Canadian Home and Auto Insurance Satisfaction study. The factors measured are customer service, price/premium, policy offerings, billing/payment and claims.
The study shows that, as for real estate, customer service is the main decision driver when selecting an insurance company. Customer service accounts for 28% of satisfaction, while price/premium comes in second at 25%.
The three highest ranked insurance companies in Canada are State Farm with 757 points out of 1,000, Belairdirect with 749 points and Johnson Insurance with 736 points. A not insignificant detail, the provinces of British-Columbia, Saskatchewan, Manitoba and Quebec were excluded from the results.
The study is based on responses from 8,965 auto insurance policyholders gathered last August by way of a nationally representative online survey.
photo:J.D. Power and Associates