History buffs, car nuts and Audi-philes, should you ever find yourself in Germany, in Munich or more specifically, Ingolstadt, do yourself a favour and stop by the Audi Forum. Here, you will find various gems from all four makes that make up the Auto Union, which was formed in 1932; Audi, DKW, Horch and Wanderer.
Audi's company history dates as far back as 1909 and to August Horch. If you've ever wondered where Audi came from, as most of us only recall the troubled 80s, the questionable 90s and fabulous 2000s, you'll be amazed by the richness of the brand's past. For example, NSU Prinz merged with Auto Union in 1969 and this is why they are not featured in the four rings.
If you'd like to see Audi's history and recent past, say up to the Shooting Brake Concept, this is the place to go.
As interesting as Audi's past is, it's what’s coming in the near future that may spark your interest. When Audi launched the Quattro in the very early 80s, they were immediately recognized as being a leader in automotive technology. As they embark in the second decade of the 21st century, Audi has no intention on being regarded any differently.
Sustainable mobility is a theme being followed by many a manufacturers. Audi future mobility plans echo those of many other manufacturers. That is to say, the electrification of cars. Specifically, they are planning on introducing micro hybrids (regenerative braking, Stop/Go), mild hybrids, full hybrids, plug-in EVs, EVs and even FCVs (fuel-cell vehicles).
The approach to the conundrum can be addressed on two fronts: well to wheel or tank to wheel. Certainly, the latter is is the most commonly confronted; tailpipe emissions. If we take this approach, we will only be able to reduce our total emissions by 30%. The “well to wheel” dilemma is much more complexe however it could comepletely eliminate emissions, litterally by 100%. It involves renewable sources of energy, how to create it, store it, transmit it and finally, use it.
In the meantime, Audi is committed to the downsizing of gasoline engines, making them cleaner-burning, more efficient with little or no sacrifice to perfrormance. Audi believes, as do many experts, that the internal combustion engine still has significant potential. Alongside the ICE, the diesel or TDI engine continues to be an impressive overall alternative. Combined with the cleanest diesel engine that Audi has ever created, Start/Stop and cylinder deactivation technologies will further the efficiency of these powerful fuel misers.
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| Photo: Mathieu St-Pierre |
Audi's company history dates as far back as 1909 and to August Horch. If you've ever wondered where Audi came from, as most of us only recall the troubled 80s, the questionable 90s and fabulous 2000s, you'll be amazed by the richness of the brand's past. For example, NSU Prinz merged with Auto Union in 1969 and this is why they are not featured in the four rings.
If you'd like to see Audi's history and recent past, say up to the Shooting Brake Concept, this is the place to go.
As interesting as Audi's past is, it's what’s coming in the near future that may spark your interest. When Audi launched the Quattro in the very early 80s, they were immediately recognized as being a leader in automotive technology. As they embark in the second decade of the 21st century, Audi has no intention on being regarded any differently.
Sustainable mobility is a theme being followed by many a manufacturers. Audi future mobility plans echo those of many other manufacturers. That is to say, the electrification of cars. Specifically, they are planning on introducing micro hybrids (regenerative braking, Stop/Go), mild hybrids, full hybrids, plug-in EVs, EVs and even FCVs (fuel-cell vehicles).
The approach to the conundrum can be addressed on two fronts: well to wheel or tank to wheel. Certainly, the latter is is the most commonly confronted; tailpipe emissions. If we take this approach, we will only be able to reduce our total emissions by 30%. The “well to wheel” dilemma is much more complexe however it could comepletely eliminate emissions, litterally by 100%. It involves renewable sources of energy, how to create it, store it, transmit it and finally, use it.
In the meantime, Audi is committed to the downsizing of gasoline engines, making them cleaner-burning, more efficient with little or no sacrifice to perfrormance. Audi believes, as do many experts, that the internal combustion engine still has significant potential. Alongside the ICE, the diesel or TDI engine continues to be an impressive overall alternative. Combined with the cleanest diesel engine that Audi has ever created, Start/Stop and cylinder deactivation technologies will further the efficiency of these powerful fuel misers.
 |
| Photo: Mathieu St-Pierre |