... in the U.K.
As reported by Honest John
Leading independent consumer motoring website, honestjohn.co.uk, has analysed six months of Twitter data to reveal the car manufacturers that are tweeted about the most, which models are frequently mentioned and which industry figures are the most influential. The results can be seen at: http://www.honestjohn.co.uk/twitter.
Those car companies that perform well are not just being mentioned on Twitter, but are actively influencing others, with research showing that it’s not just about building up a massive follower base, either. Although some of the most influential people identified through the research have a large follower base, others don’t. The most successful Tweeters influence the influencers, rather than speak to an audience that isn’t listening.
Top of the pile is Toyota’s Head of PR, Scott Brownlee, who used Twitter to great effect earlier in the year to keep owners updated with news of the brake pedal recall, in addition to more traditional forms of communication. Other top tweeters include Silverstone Race Circuit and the Driving Standards Authority – both of which really connect with their audiences.
“Having an authentic voice on Twitter is becoming crucial for any company that wants to actively communicate with those buying and owning its cars,” explained Daniel Harrison, Editor, HonestJohn.co.uk. “Those companies who are engaging with people are those that are leaving a lasting impression on them.
“There has been a lot of research done in the past into what’s causing a buzz on Twitter – in politics for instance. But this is the first time that anyone’s looked into the motor industry – despite its size and importance. At HonestJohn.co.uk we found this lack of insight into motoring tweeters rather strange, so we have compiled the top motor industry tweets.
“This breakdown finally sheds some light as to who and what have captured the imagination on Twitter. But, things change quickly, so we’ll be updating this in coming months”, concluded Daniel Harrison.
As reported by Honest John
Leading independent consumer motoring website, honestjohn.co.uk, has analysed six months of Twitter data to reveal the car manufacturers that are tweeted about the most, which models are frequently mentioned and which industry figures are the most influential. The results can be seen at: http://www.honestjohn.co.uk/twitter.
Those car companies that perform well are not just being mentioned on Twitter, but are actively influencing others, with research showing that it’s not just about building up a massive follower base, either. Although some of the most influential people identified through the research have a large follower base, others don’t. The most successful Tweeters influence the influencers, rather than speak to an audience that isn’t listening.
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| Top Car Model Mentions on Twitter (Photo: Honest John) |
Top of the pile is Toyota’s Head of PR, Scott Brownlee, who used Twitter to great effect earlier in the year to keep owners updated with news of the brake pedal recall, in addition to more traditional forms of communication. Other top tweeters include Silverstone Race Circuit and the Driving Standards Authority – both of which really connect with their audiences.
“Having an authentic voice on Twitter is becoming crucial for any company that wants to actively communicate with those buying and owning its cars,” explained Daniel Harrison, Editor, HonestJohn.co.uk. “Those companies who are engaging with people are those that are leaving a lasting impression on them.
“There has been a lot of research done in the past into what’s causing a buzz on Twitter – in politics for instance. But this is the first time that anyone’s looked into the motor industry – despite its size and importance. At HonestJohn.co.uk we found this lack of insight into motoring tweeters rather strange, so we have compiled the top motor industry tweets.
“This breakdown finally sheds some light as to who and what have captured the imagination on Twitter. But, things change quickly, so we’ll be updating this in coming months”, concluded Daniel Harrison.