Source: Marketwire
Volkswagen Canada unveiled its BlueMotionTechnologies brand at this year's Vancouver International Auto Show (VIAS) as part of its ongoing sustainability efforts, and confirmed that Hybrid power train technology would be offered in Canada under this new umbrella brand in the future.
According to John White, President and CEO of Volkswagen Group Canada Inc., the Volkswagen Brand is responding to the economic and environmental challenges facing the auto industry:
"Despite a difficult economic climate Volkswagen is well positioned with its lineup of fuel efficient vehicles to weather the current storm and prosper in the future. As such Volkswagen has set out to become one of world's greenest automakers."
White outlined how Volkswagen's global sustainability mission would bring "important dividends" to the company's efforts in Canada. He noted Volkswagen's achievements in reducing vehicle emissions and enhancing fuel economy and efficiency through alternative power trains as demonstrated through the Canadian introduction of its newest global brand, BlueMotionTechnologies.
Volkswagen's Canadian chief continued by stating: "Under this umbrella, Volkswagen Canada will now unite all of its research and development activities towards environmental sustainability in personal transportation."
This focus on sustainability is achieved by using two special types of BlueMotionTechnologies: a NOx storage catalyst and a SCR converter that work together to reduce harmful emissions. The storage catalyst chemically binds the nitrous oxides and the SCR unit transforms them into nitrogen and water. This new design allows Volkswagen to offer Canadians one of the cleanest six-cylinder Diesel engines in the world as well as the most affordable in its class; the new Touareg will start at $48,975 when it is launched in Canada this June.
Volkswagen's chief executive indicated that there is more to come under Volkswagen's BlueMotionTechnologies: Start-Stop engine idling, brake energy recuperation, more TDI Clean Diesels in future Volkswagen models such as the sixth generation 2010 Golf shown in Vancouver, as well as confirming that it will bring its first gasoline-electric hybrid to Canada in the near future.
photo:Volkswagen Canada
Volkswagen Canada unveiled its BlueMotionTechnologies brand at this year's Vancouver International Auto Show (VIAS) as part of its ongoing sustainability efforts, and confirmed that Hybrid power train technology would be offered in Canada under this new umbrella brand in the future.
According to John White, President and CEO of Volkswagen Group Canada Inc., the Volkswagen Brand is responding to the economic and environmental challenges facing the auto industry:
"Despite a difficult economic climate Volkswagen is well positioned with its lineup of fuel efficient vehicles to weather the current storm and prosper in the future. As such Volkswagen has set out to become one of world's greenest automakers."
White outlined how Volkswagen's global sustainability mission would bring "important dividends" to the company's efforts in Canada. He noted Volkswagen's achievements in reducing vehicle emissions and enhancing fuel economy and efficiency through alternative power trains as demonstrated through the Canadian introduction of its newest global brand, BlueMotionTechnologies.
Volkswagen's Canadian chief continued by stating: "Under this umbrella, Volkswagen Canada will now unite all of its research and development activities towards environmental sustainability in personal transportation."
This focus on sustainability is achieved by using two special types of BlueMotionTechnologies: a NOx storage catalyst and a SCR converter that work together to reduce harmful emissions. The storage catalyst chemically binds the nitrous oxides and the SCR unit transforms them into nitrogen and water. This new design allows Volkswagen to offer Canadians one of the cleanest six-cylinder Diesel engines in the world as well as the most affordable in its class; the new Touareg will start at $48,975 when it is launched in Canada this June.
Volkswagen's chief executive indicated that there is more to come under Volkswagen's BlueMotionTechnologies: Start-Stop engine idling, brake energy recuperation, more TDI Clean Diesels in future Volkswagen models such as the sixth generation 2010 Golf shown in Vancouver, as well as confirming that it will bring its first gasoline-electric hybrid to Canada in the near future.
photo:Volkswagen Canada