Press Release
Source: Zipcar
TORONTO - Zipcar, the world's largest car sharing service, is giving Toronto residents the opportunity to test drive a low-car and less-expensive lifestyle as part of its second annual Low-Car Diet.
In the midst of a challenging economy, rising gas prices and a nation-wide focus on cutting costs, the program gives participants the opportunity to experience the economic, environmental and health benefits of a car-free lifestyle. The Low-Car Diet will help participants realize that living without a car may be easier than they think. It will also provide a means to keep more of their paycheck while becoming more active and improving their health.
In Toronto, the Low-Car Diet will begin with a kick-off event on July 15th. Event details include:
When: July 15th, at 12:30 p.m. EDT; event will last approximately
1 hour
Where: Zipcar pod at Queen St. West and Peter St.
Who: Toronto Low-Car Diet participants
Speakers: Michael Lende, Zipcar Toronto General Manager
Key Visual: Torontonians dropping their keys into a lock box, one by one, as they pledge to shed their car for a month.
Interviews: Interviews with participants are available either in advance, on-site or throughout the month-long program. To schedule an interview, please contact Erin Stewart at estewart@harbingerideas.com or (416)960-5100 ext.265.
Zipcar Toronto General Manager Michael Lende will also be available for interviews at the event.
Participant
Benefits
Aside from getting more active, Low-Car Diet participants will also receive TTC passes, a GoodLife Fitness trial membership and hat from GoodLife Fitness Toronto Marathon, a pair of Simple Shoes ecoSNEAKS upon completion of the challenge and entered for the chance to win a Montague bike -- to encourage them to keep up the healthy lifestyle.
About the 2009 Low-Car Diet
Zipcar's Low-Car Diet is an annual program that gives urban residents the opportunity to try out a car-free lifestyle for one month. Beginning July 15th, up to 30 participants from each of Zipcar's 13 cities will pledge to give up their personally owned car for one month, choosing instead to walk, bike, take public transit or use Zipcar for when a vehicle is necessary.
The 2009 Low-Car Diet is supported by national sponsors and editorial partners, including Montague Corporation, HealthCentral.com and EverydayHealth.com. More information is available at zipcar.com/lowcardiet.
Source: Zipcar
TORONTO - Zipcar, the world's largest car sharing service, is giving Toronto residents the opportunity to test drive a low-car and less-expensive lifestyle as part of its second annual Low-Car Diet.
In the midst of a challenging economy, rising gas prices and a nation-wide focus on cutting costs, the program gives participants the opportunity to experience the economic, environmental and health benefits of a car-free lifestyle. The Low-Car Diet will help participants realize that living without a car may be easier than they think. It will also provide a means to keep more of their paycheck while becoming more active and improving their health.
In Toronto, the Low-Car Diet will begin with a kick-off event on July 15th. Event details include:
When: July 15th, at 12:30 p.m. EDT; event will last approximately
1 hour
Where: Zipcar pod at Queen St. West and Peter St.
Who: Toronto Low-Car Diet participants
Speakers: Michael Lende, Zipcar Toronto General Manager
Key Visual: Torontonians dropping their keys into a lock box, one by one, as they pledge to shed their car for a month.
Interviews: Interviews with participants are available either in advance, on-site or throughout the month-long program. To schedule an interview, please contact Erin Stewart at estewart@harbingerideas.com or (416)960-5100 ext.265.
Zipcar Toronto General Manager Michael Lende will also be available for interviews at the event.
Participant
Benefits
Aside from getting more active, Low-Car Diet participants will also receive TTC passes, a GoodLife Fitness trial membership and hat from GoodLife Fitness Toronto Marathon, a pair of Simple Shoes ecoSNEAKS upon completion of the challenge and entered for the chance to win a Montague bike -- to encourage them to keep up the healthy lifestyle.
About the 2009 Low-Car Diet
Zipcar's Low-Car Diet is an annual program that gives urban residents the opportunity to try out a car-free lifestyle for one month. Beginning July 15th, up to 30 participants from each of Zipcar's 13 cities will pledge to give up their personally owned car for one month, choosing instead to walk, bike, take public transit or use Zipcar for when a vehicle is necessary.
The 2009 Low-Car Diet is supported by national sponsors and editorial partners, including Montague Corporation, HealthCentral.com and EverydayHealth.com. More information is available at zipcar.com/lowcardiet.